SEO Training Course

This SEO training course covers the fundamentals of Search Engine Optimization from start to finish, with a focus on organic search strategies for Google. Master the process of planning and implementing SEO the right way—learn effective keyword research, on-page optimization, technical SEO, content strategy, and how to build a scalable SEO framework.

Why Take This Course?

• Learn from experienced SEO specialists who have worked on websites across a range of industries and markets.
• Hands-on training with real-world examples, practical exercises, and take-home materials.
• CPD-accredited course—receive official certification upon completion.

Course Topics

SEO Basics

• What is SEO?
• The role of SEO in digital marketing
• Pros and cons of SEO
• SEO vs other marketing channels
• Aligning SEO with broader digital strategies
• Importance of long-term SEO planning

Research, Keywords & Intent

• Keyword strategy fundamentals
• Keyword research (Practical exercise using tools like Google Keyword Planner & Ahrefs)
• Understanding search intent
• Keyword volume, difficulty, and opportunity analysis
• Long-tail & short-tail keywords
• Competitor keyword research
• Mapping keywords to content
• Understanding entities
• Sentiment analysis

On-Page SEO

• Title tags, meta descriptions, and headers tags
• Internal linking best practices
• Content optimisation techniques
• Alt tags
• Structured data and schema markup
• On-page SEO audit (Practical exercise)

Technical SEO

• Crawling and indexing
• XML sitemaps and robots.txt
• Core Web Vitals and site speed
• Mobile-first indexing
• HTTPS and website security
• SEO-friendly site architecture
• Tools: Google Search Console & Screaming Frog.

Content Strategy

• Creating SEO-driven content
• Content planning & editorial calendars
• Blog strategy and evergreen content
• Optimizing content for featured snippets and rich results
• Measuring content performance

Off-Page SEO

• Understanding backlinks
• White-hat link building strategies
• Outreach tactics and tools
• Link audits
• Local SEO citations and Google Business Profile

Tracking, Reporting & Analytics

• What to track in SEO
• Setting primary & secondary goals
• Key SEO metrics (organic traffic, rankings, CTR, conversions)
• Using Google Analytics 4 & Search Console for SEO insights
• Creating automated SEO reports (Practical exercise)