Google Shopping Ads Training Course

This Google Shopping course is designed to teach you how to set up, manage, and optimize Shopping Ads for eCommerce success. Learn how to create high-performing product feeds, set up Smart and Standard Shopping campaigns, and drive high-intent traffic that converts.

Why Take This Course?

• Led by experienced eCommerce and Google Ads professionals with hands-on Shopping Ads expertise.
• Includes live walkthroughs, product feed examples, and campaign setup exercises.
• CPD-accredited training—receive certification upon successful completion.

Course Topics

Introduction to Google Shopping

• What are Google Shopping Ads?
• How Shopping Ads differ from Search Ads
• How Google Shopping fits into your overall eCommerce strategy
• Standard vs. Smart vs. Performance Max campaigns

Google Merchant Center

• What is Merchant Center and why it matters
• Creating and verifying your Merchant Center account
• Understanding policies and product requirements
• Account settings, tax, and shipping considerations

Product Feeds & Optimisation

• What is a product feed?
• Creating and uploading your product feed (manual & automated methods)
• Using Google Sheets, Shopify, WooCommerce, or third-party tools
• Optimizing product titles, descriptions, images, and pricing
• Understanding GTINs, MPNs, and product categories
• Must have and best practice feed attributes
• Fixing feed errors and disapprovals

Campaign Setup & Management

• Setting up Standard Shopping Campaigns
• Setting up Smart and Performance Max campaigns
• Organizing product groups and custom labels
• Structuring campaigns by category, margin, or brand
• Geo-targeting and device targeting
• Feed-only strategies and local inventory ads

Bidding & Budgeting

• Understanding CPC, ROAS, and Smart Bidding for Shopping
• Setting realistic budgets for Shopping campaigns
• Manual vs. automated bidding
• How to optimize bids based on performance and margins

Performance Tracking & Optimization

• Google Shopping KPI’s
• Using the Google Ads interface to analyze Shopping data
• Segmenting performance by product, brand, device, and audience
• Feed optimization techniques to boost visibility and ROI
• Using negative keywords and exclusions strategically

Advanced Shopping Strategies

• Custom labels for campaign control and reporting
• Seasonal and promotional planning with feed updates
• Remarketing with dynamic product ads
• Integrating Shopping with Google Analytics & GA4
• Optimizing for mobile shoppers